Jan 07, 2014
There is tremendous growth and potential in the market for mother, baby and child care products in Sri Lanka, says Kiddies & Toys International (KTI) MD Nabhan Akeel. KTI should know – they represent some of the world’s best known brands in childcare and toys and have been engaged actively in the market for over 20 years. “Sri Lankan consumers are becoming more and more brand conscious and are making a specific decision to choose branded products over the unbranded ones,” he says, pointing out that although the market is flooded with unbranded products, most parents choose to buy brands. “We see this reflected in consumer perceptions, attitudes and of course sales.” “It also means that people are becoming more quality conscious because buying branded items mean quality. Sri Lankan consumers are also aware of changing global trends. For an example, we see a huge growth in the diaper market. It seems that the Sri Lankan market for mother, baby and child care products has matured into one of tremendous opportunity.”