10/2015 – NEW YORK, The baby care products market is a sensitive market due to the emotional value attached to such products, including baby bottle sterilizers. Parents are always concerned about getting the best and safest products for their children. Thus, marketing strategies involve emotional appeal rather than logical and point-based appeals. Developing countries have witnessed rapid urbanization over the past ten years, which has led to a rise in dual-income households as well as disposable income. The number of working women have also increased. As a result, awareness and spending on baby bottle sterilizers has also increased worldwide. All these factors have been playing a pivotal role in propelling the baby bottles sterilizers market.