Jan 08, 2014
With a population base of 222 million 0-15-year-old children and 16 million newborns each year, as reported by the National Bureau of Statistics of China, China ranks second as the world’s largest consumer market for babies’ and children’s goods after the United States.
The increasing disposable income and the new generation of parents continue to drive the children, baby and maternity products industry in China. China’s latest relaxation of its one-child policy will only drive more demand and growth in the industry.
UBM China (Hangzhou) released the “China’s 2013 Consumer Research Report for Children and Baby Products Industry” highlighting monthly spending and purchasing habits and growing trends in the industry. The report surveyed major cities including Beijing, Chengdu, Guangzhou, and Shanghai among others, representing northern, central, southern and eastern China.