CBME China, one of the world’s largest sourcing events for children, baby and maternity products, has released its latest report on China’s nursery industry.
More than 3,800 valid responses were received from 1,330 brand owners, 1,294 distributors and 1,184 retailers across China. Key findings of the report include:
High confidence and high anticipated growth for the Industry: 67% of companies expect growth over 20% in sales revenue in 2014. China’s children, baby and maternity products industry continues to grow. Of those surveyed, 86% of companies expect growth in sales revenue, and 67% of the companies think they will have over 20% growth in sales revenue. Brand owners continue to expand their business in East and South China, respectively. They are also exploring opportunities in third to fifth-tier cities as competition in first and second-tier cities intensify and more international brands enter China. Distributors and retailers share the same insight.