Mrs. Lores Segura Castello is the Director of ASEPRI, representing 300 Spanish children's fashion and childcare brands. Trade and external promotion expert, she has worked in the International Department of the kidswear brands Clarion and Pito-Pito, and in the Export Area of ASEPRI, where she coordinated actions in international markets, as well as the participation of Spanish companies in trade missions and international trade fairs. She also participated in European projects to improve the competitiveness of kidswear and childcare companies.